Book Review (Descriptive): Bernard D., Andrew L., Peter A. Ioannis S. (2018). Food and Beverage Management; Fourth Edition
Promotional Mix and Industry Practices of Leading Fast–food Industry in the Philippines: A Case of NE Pacific Mall, Cabanatuan City, Nueva Ecija
December 7, 2020Grounded Theory in Management Research: A Literature Review
December 7, 2020Book Review (Descriptive): Bernard D., Andrew L., Peter A. Ioannis S. (2018). Food and Beverage Management; Fourth Edition
ABSTRACT: The general purpose that has been stated, then the specific purpose of this study is to test and analyze the Influence of Product Innovation, Customer Experience and Store Atmosphere on Buying Interest With Consumer Satisfaction as An Intervening Variable In Four Branches of Lancar Jaya Gold Jewelry Store in Lamongan Regency. The population in this study was all consumers of Lancar Jaya Gold Jewelry Store numbering 13,703 people so that by using accidental sampling sampling techniques using slovin, the sample amounted to 99 consumers. The results of the study mentioned that the variables of Product Innovation, and Store Atmosphere on Consumer Satisfaction and Buying Interest had a significant effect while the influence of Customer Experience on Buying Interest was not significant.
Keywords: Food and Beverage Management