Abstract: Management is a branch of science that continues to grow. Due to its complexity, the study of
management science requires a deep understanding of different domains, and therefore, a qualitative research
approach is an appropriate approach for this study. Grounded theory is a qualitative research method that
seeks data for conceptualizations that emerge in an integrated and categorized pattern, analyzes, through
rigorous measures, grounded theory methodology makes the research process more open and allows control of
the validity of theoretical conclusions derived from qualitative research. Grounded theory is a multi-purpose,
organized and comprehensive method, whose application in the field of management covers various fields such
as marketing, finance, human resources, strategic, operational and other fields of management. Grounded
theory can be a significant approach to developing understanding of management

Keyword: Grounded Theory, Management, Research