ABSTRACT : Currently, increasingly fierce business competition encourages companies to develop strategic innovations to meet the needs of human resources. To capture market needs, companies must have added value to their products resources, especially for expert resources. PT. Maritim Industri Indonesia (Marina) focuses on shipbuilding. Marina’s own engineering competence will be gradually developed because a new company must have a learning curve. Based on the data collected, the ship market in Indonesia is dominated by Tug Boats and Barges, which are mostly used for transporting mining products, agricultural products, and others. Thus, this study aims to analyze the human capital strategy at PT.Marina in implementing operational strategies in converting inputs into outputs using physical resources, so as to provide the satisfaction desired by customers while meeting organizational goals related to effectiveness, efficiency and adaptability. to business needs. Mastery of in-line production process technology to the packaging process and encourage modifications for efficiency. So that technology continues to develop so that development and research are needed to support the technology used today. The innovations carried out by PT.Marina include business, process and product innovation. Innovation in this product area includes product development that can increase the productivity of customers.

KEYWORDS–Human Resources, Manufacturing, Implementation, Human Capital Strategy, Marina