ABSTRACT: The study aims to analyze the effect of benefit, motivation, return, and education of investment on the interest of university student Mohammad Husni Thamrin University Campus AKA to invest in the Capital Market. The research method uses quantitative methods with cross-section data and primary data obtained from the distribution of questionnaires. The sampling technique uses purposive sampling methods with data in 2019 as many as 90 samples. The data analysis technique used is multiple linear regression by testing the validity, reliability, stability model, linearity, normality, classical assumption, partial, and simultaneously. The results of this study indicate that in partial the variable of investment benefit, motivation, return, and education have a positive effect and significant on the interest of university student Mohammad Husni Thamrin University Campus AKA to invest in the Capital Market. Moreover in simultaneous, the variable of investment benefit, motivation, return, and education has a significant relationship with the interest of university student Mohammad Husni Thamrin University Campus AKA to invest in the Capital Market.

KEYWORDS– Benefits of Investment, Education of Investment, Interest of Investment, Motivation of Investment, and Return of Investment