ABSTRACT : In Indonesia, the fintech sector has played a pivotal role in introducing a diverse array of payment system advancements, including electronic wallets, popularly referred to as e-wallets. E-wallet providers need to demonstrate their company’s commitment to customers in order to foster customer loyalty and encourage repeated product usage. There are several factors in e-trust that can influence e-loyalty, such as benevolence, competence, and integrity. This study uses a type of quantitative research with an explanatory research approach. This study uses benevolence (X1), competence (X2), integrity (X3) as independent variables, and E-loyalty (Y) as the dependent variable. The population in this study is the e-wallet users in Indonesia. This study employs the technique of multiple linear regression analysis. The results indicate that benevolence and integrity has a positive and significant effect on e-loyalty. However, there are competence has an effect but is not significant to e-loyalty. Attention and availability increase e-loyalty in e-wallet users. User privacy, transparency, and security enhance e-loyalty. Attractive appearance and smoothness are common in payment applications. In addition, providers can focus on other aspects that affect e-loyalty, such as providing guarantees of data privacy and security and ensuring the fulfillment of user needs

KEYWORDS– e-wallet, e-loyalty, e-trust