ABSTRACT: The Borobudur Temple tourist area is designated as a National Tourism Strategic Area by the Government of the State of Indonesia to maintain, improve, and renew tourist attractions and talk about tourist areas with the aim of increasing tourists to visit. This study aims to determine the effect of tourist attraction and Electronic Word of Mouth on Decision to visits in the Borobudur Temple tourist area, Magelang Regency. The number of samples was 97 domestic tourist respondents who visited in the last 1 year or were visiting, aged at least 17 years, getting information through social media or the internet. Based on the results of data processing analysis with SPSS process on windows version 26.0, it explains that tourist attraction and Electronic word of Mouth partially have a Significant Positive influence on Decision to Visits. The tourist attraction variable and the Electronic word of Mouth have a simultaneous and significant influence on the Visiting Decision variable, where the Electronic word of Mouth variable has the greatest influence. Recommendations suggested for PT Taman Wisata Candi Borobudur to be able to manage tourist attractions other than the main tour and informative promotional media regarding comprehensive recommendations and tariffs at tourist attractions.

KEYWORD: Decision to visit, Electronic Word of Mouth, Tourist attraction