ABSTRACT : ESG policy implementation is a growing world-wide phenomenon. As organizations strive to execute various ESG projects, racing to ensure compliance with a plethora of regulations, we posit that culture, behaviors, value systems and norms play a significant role in the ESG implementation success. The approach used to respond to the research question is both quantitative and qualitative. To respond and validate the research question and the corresponding analysis, on the quantitative side, we have used a correlative study coupled with a multiple linear regression model (“MLR”) while for the qualitative aspect we have used targeted questionnaires and semi structured interviews. We found a strong correlation between several selected variables using the Spearman two-tailed monotonic analysis. Extending the analysis of the quantitative research, using MLR model, we find that the selected predictors set has statistical significance. On the qualitative research side, the research findings support the idea that generational changes in the structure of the value system for the sampled Romanian organizations’ constituents close the gap between societal collectivism and individualism.  Moreover, the belief in the importance of ESG is definitory for the success of ESG policy implementation. The western policy reproductive approach to ESG in Romania plays a major role in ensuring success of ESG projects’ execution. Given that the ESG policy implementation is subject to iterations, there is a discussion to be proven that implementation should be performed gradually, in increments, so that ESG components are effectively assimilated into the Romanian organizations. We consider that there is room for further research that can be performed on proving applicability of aspects related to complex systems, stakeholders’ management in Romania and the coming of intricate ESG requirements for the entire supply chains that can also constitute an important research subject matter. In terms of limitations, the current research analysis does not account for the time dimension of ESG project execution.

KEYWORDS – Behaviour, Believes, Culture, ESG policy, Psycho-Social Factors