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December 15, 2024Analysis of the Kertajati Aerocity Business Model Using The Business Model Canvas
ABSTRACT: This article intends to analyze the business model applied to Business Park cluster, a part of the Kertajati Aerocity area through a business model canvas. This research uses a qualitative method which emphasizes quality analysis. The data collected comes from interviews, field notes, and other official documents. The results of this research show that by implementing Business Model Canvas, PBAD as a business park cluster management company can identify strategic steps that have been and are being implemented while also having a more complete plan for cluster development. With limited literature in the study of aerotropolis, especially in Indonesia, this article can provide a significant contribution, especially to the management of areas such as aerotropolis.
KEYWORDS– Aerotropolis, Aerocity, Business Model Canvas, Kertajati Aerocity, Business Model