ABSTRACT:- Gentrification presents a dual challenge for small U.S. minority-owned businesses: increased competition from larger, well-funded businesses and displacement of traditional customer bases. As property values rise and communities transform, these businesses often face systemic barriers, including limited access to capital, resources, and networks. The Blue Ocean Strategy (BOS), introduced by Kim and Mauborgne, offers a transformative solution by helping businesses create uncontested market spaces, rather than competing in saturated “red oceans.” This paper explores how minority-owned businesses can leverage BOS to innovate, attract new demand, and strengthen community ties, enabling them to thrive in gentrified environments. It includes case studies, strategies, and data visualizations to illustrate BOS’s effectiveness and highlights its potential as a tool for equity and economic resilience.