ABSTRACT: This topic, caption ‘Entrepreneur marketing orientation’ was written based on desk research using secondary sources of information. It addressed the issues of entrepreneur, entrepreneurship and entrepreneurial and also the importance of marketing and marketing orientation was stressed in a competitive world market, if economic development and economic growth is to be realized.

The aim is to explain the meaning of entrepreneur and what a would-be entrepreneur needs to do before embanking as an entrepreneur. The paper laid emphasis on entrepreneurs’ prudency in order to succeed and to make profit in the competitive and dynamic business environment of today.  It is posited that business idea, risk and profit are the main driven force of an entrepreneur.

 This paper also brings to the fore the difference between entrepreneurship, entrepreneur   and entrepreneurial.  It is recognized that they are used interchangeably but they mean different thing but aim at the same ideology: business, risk and profit.

 Marketing is seen as a management process responsible for identifying, anticipating and satisfying consumers’ wants satisfactorily with a profit in mind. Therefore it is recognized that marketing research is needed in all the stages of a product life cycle.

The importance of registration , business name and different types of business such as sole proprietorship , partnership or whether the business should be registered as private limited company or public limited, unlimited or company limited by guaranteed was brought to light. It recognized that profit helps to bring about economic development that helps to enhance good standard of living. it is recommended that adherence to good business practice  and adherence to marketing philosophy should be the haul mark for all entrepreneurs.