ABSTRACT:- The research in this article identifies factors and explains how they affect consumers’ attitude toward TV commercials for beauty and skin care products by intervewing 280 consumers. The joined method of qualitative and quantitive was applied; the Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program. The result shows that the factors affecting buyer’s behavior related to beauty and skin care products TV commercials are in an increasing order as following: Entertaiment, Information, Celebrity, Untroubledness, and Credibility. The research also suggests several solutions for advertisers to enhance capability of serving consumers.

Keywords:- attitude, TV commercial, consumers, beauty and skin care