ABSTRACT : As international aid declines and competition among NGOs in Indonesia increases, Yayasan Insan Pelita Tangguh must increase local donor participation for sustainability. This study develops a strategy to attract local donors, particularly institutions and companies in Indonesia, by analyzing internal and external factors that influence donor behavior. Using qualitative methods, including interviews with corporate donors, this study conducted a comprehensive external analysis using the PESTLE and Porter’s Five Forces frameworks to assess the competitive environment. The internal analysis examined the company’s resources and value chain activities to identify strengths and weaknesses. This analysis was integrated into a SWOT analysis, which formed the basis for strategic development through the TOWS Matrix. The strategy emphasized increasing research and development, strengthening stakeholder relationships, enhancing digital engagement, and advancing talent management. These improvements are critical for Yayasan Insan Pelita Tangguh to remain competitive, attract more local donors, reduce dependence on foreign aid, and ensure future growth and sustainability.

KEYWORDS – Corporate Social Responsibility (CSR), Donor Motivations, Local Donors, Non-Government Organization (NGO) Sustainability, TOWS Matrix