Abstract: This research is to find out the market conditions of hemodialysis clinic services that will be run in the Jabodetabek area. To capture this investment strategy, the company must have added value to financial investment planning. Klinik “Bersama” as a company engaged in Clinic Hemodialysis Services needs to have a good financial strategy to be able to compete with competitors. In order to compete and survive, a concentration is needed on product development and investment strategy analysis and financial efficiency. This study uses qualitative inductive methods where all sample data and IRR, NPV, PP measurement results show positive value so that this business is feasible to run and develop further. The investment value by calculating the IRR, NPV and payback periods of this business plan gives an idea that the Hemodialysis Service business is still very good during pandemics and crises so that the Financial Strategy for the feasibility of this investment is very appropriate and in accordance with the “Bersama” Clinic.

Keywords: Investment Analysis, NPV, IRR, Payback Period, Joint Clinic.