ABSTRACT: The outbreak of the 2020 epidemic has severely impacted traditional economic development. However, the digital economy is widely developed. This paper analyzes the demand side of elderly consumption behaviorin China from the characteristics and influencing factors. Based on the case studies of the major internet platforms, we further explore the current situation on the supply side. Finally, we discuss the problems and potentials and propose corresponding suggestions from four levels: consumers, market, society, and government. It is hoped that it can provide some reference value for the future development of the online consumption market for the elderly.

KEYWORDS -Digital Trade, Aging Population,Online Consumer Behavior