AIJBM JOURNAL

July 18, 2022

EFFECT OF E-SERVQUAL ON SATISFACTION AND LOYALTY IN BANK NEGARA INDONESIA (BNI)

Abstract: The Covid-19 pandemic has brought many changes to life. One of them is in the banking industry, namely Bank Negara Indonesia (BNI). The presence of […]
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July 14, 2022

Proposed Marketing Strategy to Improve Performance of Wifi.id Corner Indihome

ABSTRACT : The Internet has become a daily need, so the ease of accessing the internet is important.PT Telkom Indonesia built a line of business that […]
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July 11, 2022

EMPHASIS ON EMOTIONAL BRANDING TO INCREASE AWARENESS AND CUSTOMER SATISFACTION OF NORCHE WOMEN’S BAG STORE

ABSTRACT: Bags are one of the most sought-after commodities by women when they are in central shopping. Bags are a fascinating accessory for fashion, women buyers […]
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July 11, 2022

Analysis on the Online Consumption Behavior of Chinese Seniors

ABSTRACT: The outbreak of the 2020 epidemic has severely impacted traditional economic development. However, the digital economy is widely developed. This paper analyzes the demand side […]
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