AIJBM JOURNAL

December 7, 2020

Promotional Mix and Industry Practices of Leading Fast–food Industry in the Philippines: A Case of NE Pacific Mall, Cabanatuan City, Nueva Ecija

ABSTRACT : The focus of this research is to identify the situation of the fast–food chain industry in N.E Pacific Mall, Cabanatuan City, Nueva Ecija, Philippines […]
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December 7, 2020

The determinant of Work Performance and Performance of Employees Civil Servants In Medan

ABSTRACT: The purpose of this study analyzes the influence of leadership style, organizational behavior, Conflict, work ethic on the achievements, and Performance of employees in Medan. […]
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November 28, 2020

Analysis of Consumer Retail Practices amidst Pandemic COVID-19 in Nueva Ecija

ABSTRACT: This study was conducted to analyze the impact of the Corona Virus 19 or pandemic crisis in the province of Nueva Ecija on retail consumers’ […]
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November 26, 2020

The Power of Brand Awareness, Perceived Value, Perceived Quality and Flagship of Smartphone Purchasing Trust and Decisions In Medan

ABSTRACT: This research examines brand awareness issues such as brand position, product icons(ambassadors), and inappropriate product variants ultimately making smartphone products experience a decrease in sales. […]
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