AIJBM JOURNAL

June 19, 2020

A Consumer Behavior Study in New Yogurts for Children of Preschool Age. The Case Of the Kri-Kri S. A. Dairy Industry

ABSTRACT: This article attempts to study of factors that form and specify the behavior and buying motives of consumers. In an era that the economic crisis […]
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June 15, 2020

The Influence of Political and Word Of Mouth Advertising to Trust, Regional Candidate Images and Beginner Selection Decisions in Elections in Batam City Province of Riau Islands

ABSTRACT:- This study aims to determine the effect of political advertising and word-of-mouth on trust, the image of prospective regional head and the decision of novice […]
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June 15, 2020

Determinant of Investor Behavior of Investment Decisions In Makassar College Student Investors

ABSTRACT:– This study aims to: (1). Knowing the effect of loss aversion on investor decision making (2). Knowing the effect of regret aversion on decision making. […]
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June 15, 2020

Marketing Sustainable Home Grown School Feeding Programme in Anambra State: Model Building for Efficient Stakeholders’ Participation

ABSTRACT: Food for Education Programme of governments around the world, has a long history, since 1770’s of application, evidenced with success with benefits surpassing side effects. […]
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