AIJBM JOURNAL

August 23, 2024

Business Growth of Manufacturing SMEs: A portfolio entrepreneurship perspective

Abstract: The study empirically tested the relationship between portfolio entrepreneurship and business growth moderated by managerial competencies and locus of control. According to the literature, business […]
August 15, 2024

Optimizing Customer Satisfaction to Drive Revenue Growth: A Strategic Marketing Approach for Suka Suka Brand

ABSTRACT : The food and beverage industry is vital for Indonesia’s economic growth but faces challenges. This study focuses on Suka Suka Brand, part of Boga […]
August 15, 2024

About What People Should Not Be Doing

ABSTRACT:- People try to get a specialty quickly to start earning money as soon as possible. People do not try to gain knowledge. Beyond capitalism is […]
August 15, 2024

Building Brand Loyalty in Home Appliances Competitive Market by Optimizing Existing Service Centers: Case Study of Terang Brand in Indonesia

ABSTRACT : In today’s competitive home appliance industry, established enterprises such as Terang face substantial pressures from Chinese manufacturers, resulting in customer segmentation into price-conscious and […]
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