AIJBM JOURNAL

August 3, 2024

The Effect of Digital Marketing on SME Marketing Performance with Triple Helix as the Moderation

ABSTRACT: This study aims to investigate the influence of digital marketing on marketing performance, moderated by the triple helix. The three stakeholders in the Triple Helix […]
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August 3, 2024

Relationship between Human Capital Disclosure and Firm Value of Firms Listed at the NSE, Kenya

ABSTRACT:- The study investigates the impact of human capital disclosure on firm value measured by Tobin Q. The study was based on signaling, legitimacy, and agency […]
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August 3, 2024

Proposed Marketing Strategy for Shrüm by Mycl X Ōd Architecture Studio

ABSTRACT : The global furniture industry is experiencing growth driven by rising incomes and increasing demand for eco-friendly products. In this context, Shrüm Stool, made from […]
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July 30, 2024

Understanding Agroecology Practice in the Sustainable Production and Use of Organic Fertilizer in Regional Gambia

ABSTRACT : The study was conducted to shed light on the current landscape of agroecology and organic fertilizer practices in the Gambia. Agriculture, a significant contributor […]
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