AIJBM JOURNAL

July 16, 2024

Knowledge-Based Performance Management System: A Case Study of an Indonesian SME Bakery

ABSTRACT: Introduction: This is a case study on the development of a performance management system based on the Knowledge-Based Performance Management System (KBPMS). The subject company […]
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July 16, 2024

Value Co-Creation Strategy based on Five Gaps of Service Quality Identification: Case Study of a 3-Star Hotel in Jayapura

ABSTRACT : The hospitality industry is highly dynamic and significantly impacted by external factors. Therefore, hotels must continuously innovate and adapt to the evolving environment. Acknowledging […]
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July 16, 2024

Determining Strategic Decision at Jenggala Lestari Using TOWS-AHP to Develop Marketing Strategy

ABSTRACT : Jenggala Lestari, established in 2020, faced a significant revenue decline in the third quarter of 2023 despite an overall increase in tourist visits to […]
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July 13, 2024

Unlocking Loyalty beyond Connectivity: A Customer-Centric Approach through B2B Customer Experience Management in the Digital Telco Company

ABSTRACT: The telecommunications sector faces challenges related to low customer satisfaction and high customer churn, which can negatively impact business profitability. Maintaining an excellent customer experience […]
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