AIJBM JOURNAL

July 13, 2024

Utilizing Discriminant Analysis to Evaluate Performance of Indonesia’s Joint Venture Life Insurance Companies

ABSTRACT : This study evaluates the performance of joint venture life insurance companies in Indonesia through discriminant analysis. Joint venture life insurance companies are collaborations between […]
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July 13, 2024

Discriminant Function Analysis As a Performance Differentiator of Information and Communication Technology (ICT) Companies Listed In Us Capital Market for the Period 2021-2023

ABSTRACT: The technology industry has experienced rapid growth and transformation in recent years, driven by digital innovation and increasing reliance on technology across various sectors. This […]
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July 13, 2024

Navigating Employee’s Role as Influencers in Social Media: Measuring Employee-Based Brand Equity Using Mixed Methods Sequential Explanatory Model

ABSTRACT: In digital disruption age, companies are heavily invested in social media to promote their brand, including Nutrifood, leading Indonesian FMCG company who currently focus on […]
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July 13, 2024

Proposed Marketing Strategy to Increase Customer Purchase Intention and Sale (case study: Evren Beauty)

ABSTRACT: This research was conducted to determine the suit marketing strategy for skincare brands to increase purchase and sales intentions. The beauty industry, especially skin care […]
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