AIJBM JOURNAL

Abstract: Globally, there has been a noticeable surge in demand for environmentally friendly items in the past several years. Studies have shown that there is insufficient […]

Abstract : The digital transformation of financial institutions in Africa represents an opportunity for modernization and growth, but it also comes with new challenges and risks. […]

ABSTRACT: The evolving business landscape will necessitate firms to reassess their marketing strategies toalign with their changing requirements. This study explored the effects of niche marketing […]

ABSTRACT: In today’s world of intense competition managing inventory efficiently has become an important operational weapon for products and service firms wishing to survive the competitive […]