AIJBM JOURNAL

March 2, 2024

Implementation of the Balanced Scorecard Perspective for Enhancing the Performance of SMEs

ABSTRACT : The development and growth of Micro, Small, and Medium Enterprises (MSMEs) play a significant role in driving Indonesia’s economic growth, particularly for the low-income […]
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March 2, 2024

IFRS 11 Joint Ventures: Strategic Alliance for The Environment. The Volkswagen-ENEL X Case

ABSTRACT : The article discusses joint ventures as a strategic tool for collaboration between companies, through the analysis of an intersectoral case. The first part is […]
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March 2, 2024

Socio-Economic, Political and Fiscal Determinants of Budget Transparency in Kenya

ABSTRACT:- To investigate the socio-economic, political and fiscal determinants of budget transparency in Kenya.Correlational research design is used to show the causal relationships between budget transparency […]
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February 26, 2024

The Importance of Social Media Marketing on the Growth and Sustainability of Small Businesses

ABSTRACT:- Social media has emerged as a critical tool for small businesses, offering unparalleled brand visibility, customer engagement, and business growth opportunities in today’s digital landscape. […]
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