AIJBM JOURNAL

June 30, 2023

Marketing Mix and Consumer Purchase Intention: Analysis of Blood Glucose Monitoring Device in Indonesia

ABSTRACT : This study aims to analyse the consumer purchase intention of the Blood Glucose Monitoring Device and provide insights to reformulate the marketing strategy. Understanding […]
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June 30, 2023

The Effect of Viral Marketing and Perceived Advertising Value on Purchase Intention with Attitude toward Behavior as an Intervening Variable on Fashion Products at TikTok Shop in Indonesia

ABSTRACT: Viral marketing is a new phenomenon brought about by the usage of social media in marketing. One example of the implementation of viral marketing in […]
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June 27, 2023

Short Communication about Similar Forms of Organizations

ABSTRACT People want comfort so they want organization to be productive. Some forms of organizations have imposed themselves more or less but with results not very […]
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June 27, 2023

Proposed Alternative Business Strategy to Increase Sales in Line Maintenance (Case Study of GAT)

ABSTRACT : During the COVID-19 pandemic, several MRO (Maintenance, Repair, and Operations) industries faced challenges in maintaining and increasing their sales. Similarly, GAT as one of MRO […]
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