AIJBM JOURNAL

February 10, 2025

Shouldn’t The Platform Of The Internet Be Added To The Marketing Mix, As The 9th P? (Working Paper 6)Conceptual and Literature Development Paper

ABSTRACT:- We invite scholars and practitioners across the globe to join us in this conversation that is mind-blowing. It never goes away.  Marketing mix is the […]
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February 10, 2025

The Role of Developmental Psychology in Enhancing Employee Productivity in the Workplace

ABSTRACT:- This article examines the role of developmental psychology in enhancing employee productivity in the workplace. Developmental psychology provides a critical framework for understanding key aspects […]
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February 8, 2025

Improving the Quality of Vocational School Teacher Services through Strengthening Knowledge Management, Interpersonal Communication, Organizational Support and Job Satisfaction

ABSTRACT: Customer perceptions regarding the comparison between fulfilling needs and desires and the accuracy of delivery to balance customer expectations which are closely related to the […]
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February 8, 2025

Productive Efficiency under Economic Integration in the Mercosur and Sica blocs

ABSTRACT:   This paper determined the productive efficiency of Mercosur and Sica economic blocs over the period 2009 – 2022 and compared their productive strategies. Results showed […]
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