AIJBM JOURNAL

June 14, 2023

Knowledge Management Readiness Level Analysis Using Asian Productivity Organization (APO) Framework Approach in PT TPPI

ABSTRACT : The petrochemical industry is one of the main drivers of national economic development. PT TPPI was established in 1995 and produces industrial products. Two business […]
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June 10, 2023

Proposed Integrated Digital Marketing Communication Strategy to Increase Brand Awareness: A Case Study of AFP

ABSTRACT : This study is aim to propose integrated marketing communication strategy by utilizing the qualitative and quantitative research to gain the primary data and literature study […]
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June 10, 2023

Strategic Investigation Aimed At Enhancing Sales Performance of The Digital Signal Pipeline in A B2B Context Within A Multinational It Company

ABSTRACT : The Objective of this research is to enhance the sales pipeline generated from AI-based leads generation systems by leveraging digital signals. This study aims to […]
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June 10, 2023

Successfully Navigating the Gentrification Process Using Anticipatory Management

ABSTRACT: Data has demonstrated that well-educated and wealthy individuals are relocating to low-income communities to be closer to work and other amenities not offered in the […]
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