ABSTRACT : In this research, a study was conducted on the business development strategy of PT BeringinTrijayaInternasional (BTI) for a real estate business plan in the Walini area, West Bandung Regency, West Java Province. Based on the analysis of the business situation, the type of business development strategy that is suitable for PT BTI is Diversification through acquisitions and the Merger of PT SS which is engaged in spatial and visual works. The total investment required for financing a real estate project is estimated at IDR Rp151,665,661,468.75. To realize PT BTI’s plan, a financial feasibility study was conducted using the US Index theory. There are 4 alternative financing proposals that can be used in this project, namely internal funds, angel investors, loans from banks and combination. Based on the comparison shows alternative 4 (Combination) more benefits. This alternative gives an NPV of Rp 223,554,624,355.98, Profitability Index (PI) of 4968%, Internal Rate of Return (IRR) of 543.61%, Payback Period (PP) of 7 months 6 days year. This is also evidenced by the results of the US Index above 1 with a result of 199.60, this means the company needs to leverage to finance expansion projects.

KEYWORDS -Business Development Strategy, Diversification, Acquisitions, Merger, Financial Feasibility