ABSTRACT: Intuition has been used as a tool for decision-making by experienced management executives to solve corporate problems and dilemmas. This paper takes a look at scholarly writing in the field of managerial intuition, and explains it in the context of business and military decisions from the vantage point of recognizable cases. The creative destruction and subsequent blue oceans emerging from “rational” intuition have positive impacts on business and society. It is argued “rational” intuition emerges from experienced, skilled and motivated minds that are knowledge–rich with, schema-construction going on in their brains. As a field of research, however, in the social sciences, intuition has taken a back-seat to other knowledge systems of research inquiry, and is only now gaining recognition as a valuable, rare, inimitable and organizationally embedded (VRIO) for competitive advantage.

Key words and Phrases: Rational Intuition, Schemas, Strategic Decision-Making, Competitive Advantage, Creative Destruction, “Blue Ocean.”