ABSTRACT: The development of the Sigulati Geopark area as cultural tourism is hampered by the lack of understanding and character of the Samosir community to develop tourism based on local wisdom. One of the cultural heritages is Ulos weaving, where the weaving character can increase foreign and local tourists. The increasing influence of foreign culture and information has led to a decline in the value of local wisdom and a lack of understanding of the meaning of the existence of Ulos as a cultural heritage that is rich in the values of life wisdom. This study aims to analyze the strengthening of character education based on local wisdom through learning to weave Ulos in Balige as a symbol of tourist attractions and the development of Geopark in Samosir. Qualitative research analysis with this case study approach is the community in Balige selected by purposive sampling. Data collection techniques with observation, in-depth interviews, and documentation. Interactive models then analyze the validity of the data by source triangulation. The results showed that through character learning outside the school based on local wisdom by learning to weave Ulos Balige, the community was able to be open and able to support Sigulati’s development policy as a Geopark in Samosir. Character learning can achieve a balance of conscience, spiritual, and intellect through the content of philosophical values in the symbol Ulos. Ulos weaving learning, which is done classically through theory and practice has a positive impact on the formation of community character by the values of local wisdom.

Keywords: Balige Ulos, Local Wisdom, Character Education