ABSTRACT:- Markets are continuing in movement and changes, taking into account the realities of our time. It’s about, from one side of global competition and global markets and, on the other hand, of a segmentation of the global markets in niche and specialized markets, in the latter where assisting to the domination of a product/service inspite of the other ones of the same kind, in a manner of an important share or slice of those products/services.
Important is that one country, or one company, as in the below analyzed case, to realize in one field, or one specific product/service, a competitive advantage, to become part of the economic and social “high life”, in this emulation spirit of the world, i.e. into a specific context. Punctually, it’s about a symbol of the Romanian economy, almost the sole remained, Antibiotice S.A., entered in this select club, as a competitive player, in the global drugs market with ruthless competition.

KEYWORDS:- generic drugs, global competition, comparative advantage, productivity, profit.