Abstract: The health, economic, and societal repercussions arising from the SARS-CoV-2 virus have underscored the imperative for collaborative efforts among all stakeholders in addressing an unprecedented situation. The objective of this article is to enumerate the measures implemented by enterprises amidst the outbreak. The initiatives manifest a commendable commitment by companies towards society, thereby aiding in the alleviation of the ramifications caused by COVID-19. To be more precise, the main duty was to protect the interests of shareholders and investors while also giving priority to supporting vulnerable demographics, all while maintaining a commitment to commercial interests.

Keywords: Corporate social responsibility practices; stakeholder engagement; crisis ; Moroccan companies ; Covid era.