ABSTRACT : This study aims to determine the effect of investment knowledge, minimum capital policy, capital market training, investment motivation, investment return, investment risk , bandwagon effect and income on investment interest in Jambi City. The population in this study are people in the Jambi City area who have SID ( Single Investor Identification). The research sample was selected through the simple random sampling method based on the slovin formula . This research method uses descriptive method. This study uses primary data obtained through questionnaires distributed to respondents. The results showed that investment knowledge, capital market training, investment returns, the bandwagon effect, and income had a significant effect on interest in investing in the capital market . While the minimum capital policy, investment motivation and investment risk have no influence on interest in investing in the capital market. Based on the coefficient of determination R Square shows that investment interest can be explained by an independent variable of 36%, the rest is explained by other factors that are not in the model.

KEYWORDS : investment interest, knowledge, minimum capital policy, capital market training, motivation, return, risk, bandwagon effect and income