ABSTRACT : One of the efforts to strengthen sectoral economic growth and promote potential tourist village destinations in West Java Province, Indonesia, is to develop them through applied technological innovation. The lack of applied technological innovation is a problematic issue that will impact the development and promotion of potential tourist village destinations, especially in their development through web-based Geographic Information Systems (GIS) and artificial intelligence (AI) utilization in the current digital era. This empirical study aims to empirically analyze the influence of applied technological innovation (web-based GIS) and the use of AI) on the development and promotion of potential tourist village destinations in the case of seven tourist villages in West Java, Indonesia. An empirical survey by distributing questionnaires online, and data collection using purposive random sampling techniques were carried out in this quantitative research. Valid data is processed using smart PLS software. The main results reveal that the application of technological innovation through the development of web-based GIS and the use of AI has a positive and significant effect on the promotion of potential tourist village destinations. Hopefully, this research can contribute significantly to strengthening rural economic growth in the tourist village destination sector in West Java Province, Indonesia,

KEYWORDS –Artificial Intelligence, Promotion; Tourism Village Destination, Web-based GIS