ABSTRACT:- Tourism industry is an integrated economic sector and playing an increasingly important role in the socio-economy of Vietnam. Developing tourism industry could not only effectively contribute to the economic restructuring process of the country, increase revenue for the state budget, attract investment, boost exports of local goods and services but tourism also has positive impacts on relevant industries. Recently, Vietnam has taken advantages of tourism potentials to gain positive results in tourism development. Howerver, along with opportunites, today’s challenging environment has also brought big threats for Vietnam’s tourism industry. The study focused on SWOT analysis of tourism development in Vietnam in the period of 2009-2019, and then gave some recommendations to improve Vietnam’s tourism competitiveness in the new period of the world economy.

Key words:- Tourism, Vietnam’s socio-economy, development, visitors, arrivals, opportunites, challenges.