ABSTRACT:- The Ecobiz.id platform is a sharing economy platform that was born due to problems between farmers and middlemen. The middlemen buy their produce before harvest time and the price is cheap. This is considered not to prosper the farmers. Ecobiz.id aims to facilitate the process of exchanging knowledge needed to create new innovations and creations. This platform contains various information about business. However, the Ecobiz.id platform still has problems with negative network effects and interactivity. In addition, the value perceived by users is still not optimal. The lack of existing content makes users passive. This limited content Is caused by the lack of stake holder roles in creating and providing interesting content according to use rneeds. This research will examine how to motivate take holders and users. This study uses qualitative methods with data collection through observation and interviews. This study also uses secondary and primary data. The results show that poor content packaging, limited content variety, and lack of creative and innovative approache smake users not feel the value of the expected content. The Ecobiz.id platform must make improvements to the content in order to increase interactivity and network effects. So that it can motivate and provide appropriate value.

KEYWORDS:- interactivity, network effects, content marketing, motivation