ABSTRACT : The evaluation of project management practices is of utmost importance in the Indonesian real estate market, particularly in the context of housing projects. This research focuses on evaluating the project management practices of Sejahtera Land, a leading real estate developer in Jakarta. The objective is to identify and analyze the specific challenges that Sejahtera Land encounters during the project management process and propose practical strategies to enhance their project management practices. To achieve this, a qualitative research methodology is employed, incorporating interviews and an extensive review of relevant literature. By delving into the experiences and perspectives of key stakeholders, this study aims to provide valuable insights into the project management issues faced by Sejahtera Land and develop effective solutions to address them. The outcomes of this research will be beneficial for Sejahtera Land’s management and customers, enabling them to improve project management practices and can minimize delays, ensure better coordination among teams, and enhance the overall quality of their housing project leading to timely deliveries and higher-quality housing units.

KEYWORDS –Project Management, Real Estate Industry, Customer, Management, Strategies