ABSTRACT:- Second-hand goods in both developing and advanced countries have recently gained significant attention. Participation in second-hand product consumption has been widely observed in Bangladesh as well. Consumer’s perceptions towards buying second-hand products and risk associated with such type of practices among local Bangladeshi consumer are unclear. This quantitative survey research approach found that consumer’s cognitive biases and disposable income have a significant positive relationship with their risk perceptions towards buying second-hand products. Findings also show that there is no association between emergency purchase situation and second-hand product purchase. The results of this study suggest that there is a case for second-hand product sellers /retailers to question their expectations about consumers buying behaviour for second-hand products. Findings of this study suggest that for better understanding of the consumers risk perception emphasis should be placed on factors such as disposable income and cognitive biases for successful expansion of business firms in a sector that is economically viable in Bangladesh.

KEYWORDS – Used product purchase intention, Used product purchase risks, Bangladesh, Trading of used products