ABSTRACT : This research aims to present a comprehensive description of the green mindset level among workforce in MSME’s creative industry sector. As a result of the level stage, a workforce readiness map for implementing a green mindset in Bandung’s MSME creative industry sector is being designed. To demonstrate the readiness relativity between indicators, the collected data will be examined using the Human Development Index (HDI) formula. This research was carried out using a mix of quantitative and qualitative data analysis with 300 sample. The mapping stage on green mindset result includes showing Moderate and Low level for Micro and Small Enterprises in each dimension. Medium Enterprises are currently performing poorly across all dimensions. According to the Knowledge, Attitude, Hard skill, and Soft skill factors HDI scores that range from 0.21 to 0.51. Meaning, the MSMEs in the creative sector in Bandung city have not been fully optimal in implementing Green Mindset. Human capital management implementation on MSME’s scale is the suggested solution in this research.

KEYWORDS – Green Mindset, MSME’s Creative Industry, Human Capital Management, Indonesia