ABSTRACT:- The objective of this research is to identify the factors of employer branding influencing millennial employee’s retention. This research would assist the company in strengthening its employer branding strategy focusing on retaining current workers and eventually reducing the amount of workforce turnover in Bank XYZ. A quantitative method and survey-based questionnaire are utilized in this study to answer the research question. The criteria of the respondents are millennial employees (born between 1981 and 1996) in Bank XYZ working for full-time positions with minimal 1-year experience (probation phase has been completed). The sample size included in the large population the needed sample size for carrying out this study is 96 respondents. This study found that work-life balance, appreciation, company brand strength, and good salary, and work environment are employer branding factors that have a significant influence on employee retention.

Keywords:- Employee Retention, Employer Branding, Millennial, Turnover Intention