ABSTRACT : This study aims to test the effect of the impact of financial ratios on profitability at Rural Banks
(BPR) in Gianyar Regency. The more loans disbursed by Rural Banks, the higher the ability of banks to
generate income in the form of interest income from the loans disbursed considering that the most productive
asset in Rural Banks is in the form of loans extended to debtors so that the profits generated by Rural Banks are
also getting higher. The results showed that the Loan Deposit Ratio had a positive effect on NPLhas a negative
effect on profitability but the nature of this relationship is not significant. Another finding is that LDR has a
positive effect and Cost of Fund has a negative effect on Profitability, where the nature of this relationship is
significant.
KEYWORDS -Cash Turnover, LDR, NPL Cost of Fund and Profitability