Impact of Training on Medical Representative in Their Performance Special Reference of Alembic Pharmaceuticals Ltd
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July 21, 2020Impact of Training on Medical Representative in Their Performance Special Reference of Alembic Pharmaceuticals Ltd
ABSTRACT:- Unlike other industry, pharmaceutical companies face unique personal selling challenges. The task of a pharmaceutical sales representative (PSR) is to inform about the company’s products and persuade physicians to prescribe the products for therapeutic treatments, rather than to negotiate over prices and close a deal. Yet, personal selling is still an understudied topic in pharmaceutical marketing.