ABSTRACT:- Marketing academics and practitioners have acknowledged that consumers look for brands that provide them with unique and memorable experiences. As a result, the concept of customer engagement has become of great interest to marketers. The present field study, organizations will burn through billions of dollars on digital change with the objective of making more straightforward, quicker and progressively customized customer encounters but without trust, be that as it may, change implies close to nothing. Trust is what powers advanced connections, supports brand dependability and at last drives income. It’s critical to recollect that advanced connections are as yet close to personal relationships. Similarly trust is the establishment for each digital exchange, similarly for what it’s worth for personal transactions. The aim of this paper is to provide insights the impact of E brand trust on digital transformation platform, hence digital trust is the guarantor that advanced substances are who or what they guarantee to be and that they will carry on in a normal, predictable way.. Furthermore, this raises a fascinating challenge. And to propose avenues for future research and paper followed a deductive approach and research tool was mainly based on literature reviews.

Keywords – Brand Trust, Customer Engagement, Digital Transformation, E brand Trust