Abstraction: The increase in the number of residents in DKI Jakarta was not followed by an increase in life expectancy. Based on data from the Central Statistics Agency (BPS) in 2020, the life expectancy of DKI Jakarta Province is relatively low when compared to other provinces in JavaIsland. The low life expectancy in DKI Jakarta can be caused by the lifestyle of urban people who more often consume fast food and drinks with excess sugar content that has an impact on the decline in public health. This condition is the cause of the increasing death rate in the DKI Jakarta area is increasing, but the increase in mortality is not followed by the availability of available funeral rooms. This becomes a business opportunity for Sky Garden in the service of providing one stop shop grief services for the needs of people who need special treatment on the bodies of beloved relatives. In running its business Sky Garden strategizes in communicating the company’s business and also competes with competitors so that Sky Garden services become the consumer’s choice. This research was conducted to find out how much influence the 7 P marketing strategy run by the Sky Garden company engaged in funeral home services. This paper is reviewed from the extensive literature of past studies related to the mixed concept of marketing and descriptive analysis used to analyze the best practices of 7 P marketing strategies applied today. The method is to apply all aspects of the 7p marketing strategy with the scenario to be run by the Sky Garden company, compared to the theory that has been described related to marketing mix 7P. The results of this study explain that the application of sky garden company marketing strategy has been fully integrated, both conventional and the application of strong digital marketing so that consumers are expected to get satisfaction with the company.Sky Garden products and services.

Keywords: Funeral Home, Death Service, Grief Service, Strategic Financial, Business Plan, Sky Garden