Model for Improving Organizational Citizenship Behavior for Employees of the Indonesian Ministry of Tourism and Creative Economy

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Model for Improving Organizational Citizenship Behavior for Employees of the Indonesian Ministry of Tourism and Creative Economy

ABSTRACT: The Ministry of Tourism and Creative Economy is also strengthening the ability of the creative industry to compete with imported creative economy products, as well as promoting various types of Indonesian creative economy products, so as to enco33urage the growth of other creative economy players who can support the regional and national economy. This research aims to determine the influence of organizational commitment and job satisfaction on organizational citizenship behavior mediated by organizational culture. The respondents for this research were 120 employees of the Ministry of Tourism and Creative Economy, Deputy for Digital Economy and Creative Products, using a quantitative approach. The analysis used is statistical analysis in the form of SEM-PLS. The results, Job Satisfaction has a positive and significant effect on Organizational Culture, Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior, Organizational Culture has a positive and insignificant effect on Organizational Citizenship Behavior, Organizational Commitment has a positive and significant effect on Organizational Culture, Organizational Commitment has a positive and significant effect on Organizational Citizenship Behavior, Organizational Culture are not able to mediate the influence of Organizational Commitment, and Organizational Culture is able to partially mediate the influence of Job Satisfaction.

KEYWORDS – Organizational Commitment, Job Satisfaction, Organizational Citizenship Behavior, Organizational Culture

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