ABSTRACT: There is no doubt that Web 2.0 has reshaped every aspect of our lives. Online news media consumers are overwhelmed with a significant amount of information, with the credibility of this information often being suspect. This research examines how Egyptian consumers evaluate the credibility of online news by identifying perceived important factors. A survey collected data from 104 Egyptian online news consumers. The findings indicate that Egyptian online consumers pay more attention to traditional factors when evaluating the credibility of online news. Timeliness is the one technological factor that Egyptian online news consumers consider important in assessing the credibility of online news. Egyptian online consumers believe that international and independent news outlets are more credible than state-owned ones. This study crystallizes the validation process of how Egyptian news consumers evaluate online news, providing insights to help online outlets capture and utilize this understanding, fostering greater trust among online news consumers.

KEYWORDS -online news credibility, digital trust, digital information, digital transformation, Egyptian media landscape