ABSTRACT: Abdi İbrahim re-designed the medical representative pre-on board training program with transition from traditional to the blended learning model, which was delivered via the Cross-Knowledge (e-learning) platform used as a learning management system (LMS). This study aimed to describe the initial experience of Abdi İbrahim regarding the implementation of a newly-designed blended learning model in the medical representative pre-onboard training program and to evaluate the opportunities afforded by the use of blended learning-based training compared to previous traditional face-to-face learning-based training. The two training approaches (traditional vs. blended learning) were compared in terms of content and technical properties of the models, the program execution, final trainee success and satisfaction with the program and the total budget. By adopting a blended learning training approach, Abdi Ibrahim provided the medical representatives with a more personalized and effective training program which enabled a 14-day shorter “product and sales training” without decreasing total learning hours, a higher final success (improved by 10%) with improved trainee satisfaction (increased by 10%) in addition to cost savings in total budget (by 36%) and 7% decrease in workload of medical managers. In conclusion, the transition to a blended learning training program, with a successfully planned integration of face-to-face and online courses using the strengths of each approach, seems to confer several advantages in terms of program execution and final trainee success, trainee satisfaction and the total budget.

KEYWORDS – Blended learning, Cross Knowledge, medical representatives, pre-onboard training, traditional learning, outcome