ABSTRACT : The Internet has become a daily need, so the ease of accessing the internet is important.PT Telkom Indonesia built a line of business that can realize this, its Wifi.id Corner in 2017. Accompanied by the vision and mission of the government of President Ir H Joko Widodo in distributing infrastructure development for the community in easy access to the internet. By realizing it, currently Wifi.id Corner has spread to 1000 points in Indonesia, including 38 points in the city of Bandung. In addition to providing convenience in accessing the internet, Wifi.id Corner also provides affordable voucher prices from IDR 5,000 to IDR 20,000. With the innovations that have been made, the vouchers sold from 2017 to 2021 have decreased. This can happen because of the direct and indirect impact of competitors. The external environmental analysis uses PESTEL, Porter’s Five Forces, Consumer Analysis, and Competitor Analysis. The result of the analysis of the external environment is the discovery of opportunities and threats from the environment outside the company. Consumer analysis was carried out by distributing questionnaires to 156 respondents. The results of the analysis are processed using the SmartPLS software with the SEM-PLS method to measure the correlation between the variables used in this study which will then be used as material for the SWOT analysis. While the analysis of the internal environment is carried out using Segmenting, Targeting, and Positioning (STP) and 7P’s Marketing Mix. The result of the analysis of the internal environment is the strengths and weaknesses of the Wifi.id Corner company are found. The SWOT analysis combines the results of the internal and external analysis of the company under study. Furthermore, the SWOT analysis is compiled into a TOWS matrix, which will be an alternative strategy used to increase Wifi sales.id Corner.

KEYWORDS –Marketing strategy, SWOT, TOWS, Wifi.id Corner