ABSTRACT: This study is made to find out the sequence of processes in compiling company strategy to get what strategy can be done by the company in responding to the company’s external and internal conditions. Preparation of strategic planning is very important to direct the company to be more focused on achieving the goals to be achieved. Implementing this strategic planning will also bring the company to a much better state, closer to the Vision and Mission to be achieved.  This corporate strategy framework is made systematically and requires the role of the entire management team in the company. Failure to fulfill the strategy that has been prepared and the objectives to be achieved are closely related to environmental uncertainty; there needs to be a systematic formulation of the right strategy that ensures the alignment of the goals to be achieved by the company with the roles of each department (due to different interests) and needs greater control in implementing an effective strategy. This study recommends the preparation of a systematic corporate strategy plan that will encourage management to view departments as a system that influences each other and how to respond to internal and external conditions in developing the strategy so that it is in line with the objectives to be achieved or can have quick corrective actions to be able to adapt to changing environmental factors.

KEYWORDS – strategic management, strategic planning, strategy formulation, company strategy, market changes.