ABSTRACT :The development of technology is currently happening so fast. Similarly, technology companies must quickly make products efficiently and quickly. In this paper the authors propose an efficient strategy in making new products in the field of technology by using 2 methods, namely quantitative to collect information related to community needs and qualitative to test prototypes. From the research we have carried out, the criteria for Internet of Things products that are needed by the community are efficient use of energy, flexibility, security, and good durability. In formulating an efficient strategy, the author proposes to initiate a strategy for market research so that the product when it is started to be made is close to or in accordance with the needs and then conducts testing with several experts so that the product created becomes a product that is of good quality and meets market needs.

KEYWORDS: Technology, Internet of Things, New Product Manufacture