ABSTRACT：– This research mainly explored the application of Total Quality Management (TQM) to road running competitions, as well as the correlation and influence between the participation motivation and satisfaction of road runners. This research conducted questionnaire survey, distributed 800 copies of questionnaire. The recovery rate was 82.125%. The results show that the participation motivation of road runners will enhance their satisfaction. Furthermore, participation motivation has a positive and significant influence on TQM. And TQM has a positive and significant influence on satisfaction. This research verified the correlation among participation motivation, TQM, and satisfaction and concluded that TQM serves an intermediary role among the three variables. Through the creation of value of road running, road running competition organizers shall introduce the benefits of TQM, strengthen the quality of service, enhance the effectiveness of competitions, and prevent emergencies, which will increase the satisfaction of road runners and event participants with the overall events.

Keywords– Participation Motivation; Total Quality Management (TQM); Satisfaction